We are NAPHIA

The North American Pet Health Insurance Association.

The Pet Health Insurance industry is growing rapidly. Like in any other industry, with this comes increased challenges. As such, the founders of the pet health insurance industry came together to set standards and provide for independent surveys of service. We want to be an independent source for pet consumers, the press and shoppers interested in pet insurance for their pets to be able to discern what pet insurance should be providing. NAPHIA's founding members seek to encourage all qualified pet insurers to align with our association, helping us to set the highest professional and ethical standards for providing pet insurance.

Click below to watch a video clip featuring NAPHIA on Lifetime Television's

The Balancing Act.

Why We Exist - Our Vision

Together, NAPHIA Member organizations share a common vision:

• To set high standards for the industry in service, coverage and disclosure
• To be a central recourse for reporting and dissemination of information.
• To create a better quality of life for people and their pets through the design, delivery and support of a broad spectrum of pet health insurance products.

What We Do – Our Mission

NAPHIA is committed to educating and promoting to North American pet owners, the general public, and the veterinary industry, the values and benefits of pet health insurance.

NAPHIA is a freestanding body, comprised of reputable and experienced pet health industry professionals. As a self-governing, self-regulating and self-supporting organization, we are committed to advancing our industry through pooling resources, sharing information, and working together to identify and address challenges and opportunities.

Our Goals

Association members will work collaboratively towards establishing and maintaining universal and professional standards for terminology, best practices, quality, and ethics in the pet health industry.